The creative economy currently employs 4.2m Nigerians, to add 2.7m more by 2025 – Technext

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A SignalFire report found that the creator economy is rising in popularity rapidly and predicts that 50 million people will soon consider themselves creators.
SignalFire splits creators into amateurs (46.7 million) and professionals (2 million+), noting that more than half the amateur creators (30 million) share their creativity on Instagram, followed by 12 million on YouTube, 2.7 million on Twitch, and 2 million on other social platforms.
In contrast, you are more likely to find professional creators on YouTube (1 million), then Instagram (500,000), Twitch (300,000), and Other (200,000).
For Statista, the number is 139 million. And, a report states that “in 2021, only two million digital content creators worldwide had an audience size of between 100,000 and one million followers. Additionally, there were around two million digital content creators with more than one million followers during the examined year.”
Statista notes that approximately 139 million global creators had an audience of between 1,000 and 10,000 followers.
For Influencers. club, there are over 200 million people who consider themselves to be creators.
Linktree corroborates that number, stating that over 23,000,000 are recreational creators (0-1k followers), 139,000,000 are semi-pro (1k-10k followers), 41,000,000 are pro (10k-100k followers), 2,000,000 are expert (100k-1 million followers) and 2,000,000 are experts+ (2M+ followers).
Randomly ask a kid today what they want to be when they grow up. Professional fields are no longer in the picture. It’s usually something around content creation – almost as popular as tech.
It got to a time when the internet became more popular (especially with Web 2.0), and so did social media in the early 2000s. It was this time that we witnessed the birth of platforms like YouTube, Facebook, Instagram, iTunes, Spotify, and more recently, Snapchat, Twitter, Medium, Twitch, TikTok, etc. 
Web 2.0 offered opportunities for people to express themselves online, and the Creator Economy grew from this.
These platforms helped the creators get discovered and grow an audience by investing heavily in their recommendation and curation algorithms.
The information and entertainment industry was dominated by a few big players before the advent of social media. TV, radio, and newspaper were the major mediums used by most people to consume content.
The creator economy is an economic system built by independent content creators connected to their audiences and businesses via the internet.
Read also: African startups raised $239m in July 2022, a 43.77% decline from June
Creators are people who create, own, and distribute the content they produce to their audiences, in the form of videos, text, music, digital books, games, podcasts, etc.
The creator economy creates an ecosystem between creators, consumers, advertisers, and other stakeholders. This ecosystem significantly affects how content is created, distributed, consumed, and monetised.
Eric Freytag of Streamlabs summed up how media consumption has changed in an article he wrote for VentureBeat:
“Rather than ten TV shows consumed by billions of people, we now have hundreds of millions of shows that cater to billions of people. You could be only one of ten people interested in a niche topic, but chances are you’ll find content for it. Additionally, the people creating content for that topic are truly and authentically passionate about it.”
The creator economy – just a small part of a larger microcosm known as the gig economy – comprises the side hustles and independent businesses built by content creators, social media influencers, bloggers, and videographers.
Investor Nicole Quinn states that “all influencers are creators,” but “not all creators are influencers,” with the word “creator” covering a much wider base. That is not far from reality knowing that influencers represent a brand and are fixed on getting people to buy its things; creators focus on making art and selling their personal brand to a community.
Social media networks remain the primary channel for creators to distribute and monetise their work.
See a list of the usual suspects:
According to Springboard, creators receive a percentage (anywhere from 55-100%) of ad revenue generated by their content, and many “creator-first” platforms have emerged to help influencers pocket more of their earnings.
For instance, a creator-first platform like Patreon enables micro-influencers to accept subscription fees, donations, and crowdfunding. These platforms take a small cut (typically no more than 20%) of a creator’s earnings in exchange for publishing, hosting, and pay-walling their content. 
Using platforms like YouTube, Instagram, Snapchat, Twitch, TikTok, Substack, Patreon, and OnlyFans, content creators, according to SignalFire, can earn money through:
The creator economy contributes just over 6.1% to global gross domestic product (GDP), averaging between 2% and 7% of national GDPs worldwide.
According to the International Monetary Fund (IMF), the entertainment industry accounts for 1.45% of Nigeria’s GDP.
According to Jobberman’s 2021 research, the creative sector currently employs an estimated 4.2 million Nigerians, making it the second-largest employer in the country, and has the potential to create an additional 2.7 million jobs by 2025.
Jobberman notes that “based on our estimation, the creative industries can employ young people directly and indirectly. These opportunities are available across various specialisations with varying skill levels and educational requirements.”
The creator economy’s estimated valuation is around $104.2 billion as of 2021. (Influencer Marketing Hub)
Highlights (2021):
In Linktree’s 2022 creator report:
The countries with the fastest growth in the number of creators are the Czech Republic (270%), Romania (215%), and Brazil (171%). Africa has prospects but still lags behind.
According to Forbes, “be ready for the next big thing, and don’t be afraid to be an early adopter.”
Meanwhile, creator-focused companies got $52,104,108,886 in funding.
A breakdown of a few platforms:
Do you want to start a career as a creator? See hot to start here.
If you’d like to get featured on our Entrepreneur Spotlight, click here to share your startup story with us.
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