New LinkedIn Features Every Thought Leader Needs To Know About – Forbes

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Building your personal brand means sharing your thought leadership with the people you seek to influence and impact. One powerful place to do that is LinkedIn. After all, when it comes to establishing discussions with other professionals, LinkedIn is a exceptional platform with nearly a billion professional members and many features you can use to expand your brand by delivering value to your target audience.
To support thought leaders, LinkedIn launched “Creator Mode” about a year ago, and it has been well received by LinkedIn members. Creator Mode makes it easy for people who are checking you out to see what topics you discuss. When you have Creator Mode turned on, you can choose the hashtags with which you want to be associated, and they appear prominently on your profile, right below your headline.
In just under 12 months, LinkedIn reported a nearly 50% increase in the number of people who follow those who have creator mode turned on. And they’ve made creators’ content more popular too with an almost 30% increase in the engagement on content created by those who are using this feature.
Creator Mode is such a success, LinkedIn is taking it to the next level with a series of additional features to support thought leaders:

When LinkedIn launched nearly 20 years ago, it was primarily your online resume and e-networking site. Today, it has become your personal branding e-portfolio allowing you to showcase your expertise, share your point of view and wow the people who can help you reach your goals.
William Arruda is a keynote speaker, author, co-founder of CareerBlast.TV and creator of the LinkedIn Profile Type Indicator (LPTI) which measures your LinkedIn profile likability and credibility.


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