LinkedIn Launching Free Tool For B2B Professionals – Search Engine Journal

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LinkedIn Business Manager allows large organizations to manage their LinkedIn activity in one place.
LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals.
LinkedIn Business Manager brings together tools from Campaign Manager and LinkedIn Pages into one dashboard.
It offers a number of quality of life improvements for marketers, such as the ability to share audiences for ad campaigns across accounts.
LinkedIn describes it as:
“LinkedIn Business Manager is a centralized platform that will make it easier for those of you who work at large enterprises and agencies to manage the people, ad accounts, Pages, and businesses you work with.”
Here are some of the top features launching with LinkedIn Business Manager, and when you can expect the tool to be available.
LinkedIn Business Manager offers the following benefits for B2B professionals:
In a blog post, LinkedIn hints at the possibility this tool will grow over time with additional capabilities:
“As the platform evolves, it will play a key role in how you uncover strategic insights that make marketing at scale more efficient.”
LinkedIn Business Manager is currently available as part of an early test with select enterprise customers.
It will be available publicly to businesses worldwide ‘in the coming weeks.’
Source: LinkedIn
Featured Image: David Gyung/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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